Why I do what I do

I believe well-designed products can genuinely improve people’s lives. When digital experiences are intuitive and thoughtful, they reduce friction, build trust, and give people more time and energy for what actually matters. That impact—seeing complexity transformed into something simple and helpful—is what motivates me to keep pushing the craft of UX forward.

James Bowman -Digital Leader - Builder of Excellent Teams

I’m especially drawn to environments where the stakes are real: healthcare, financial services, ecommerce, and non-profits. In these spaces, design decisions can influence someone’s access to care, their financial confidence, their ability to support their family, or their capacity to give back to their community. Helping organizations in these industries create clearer, kinder, more effective experiences feels like meaningful work, not just a series of projects.

I also care deeply about the people doing the work. Leading and growing high-performing teams is where I find the most purpose. I love coaching designers, building healthy collaboration with product and engineering, and creating space for diverse perspectives to shape better outcomes. When a team feels empowered, aligned, and proud of what they’ve built, the end result is almost always a product that better serves both the business and its customers—and that’s why I keep doing what I do.

Experience

Highmark Health (Healthcare Technology & Insurance)
UX Manager, MyHighmark and Provider Facing Analytics / 2023-2026

Optum (Healthcare Technology & Services)
Senior UX Manager, Pharmacy BU / 2022-2023

Cotiviti, LLC (Healthcare Technology & Analytics)
Product Design Manager, Enterprise Development and Innovation / 2018-2022

Digital Team Lead (Freight Transportation & Logistics)
Estes Express Lines / 2017

Colonial Williamsburg Foundation (Non-Profit Educational)
Manager, Web (UX) and Application Services (IT) / 2013-2016

Plow & Hearth (Ecommerce Retail)
UX Manager – Ecommerce Project Manager / 2012-2013

Capital One Financial (Financial Services – Credit Card/Banking)
UX Manager / 2008-2012

Design by Geeks (Creative Agency)
UI/UX Designer – Business Owner / 1996-2014